Adult teddies are providing comfort for single women.
Loving Bear Puffy is comforting single women (c) Instagram
The life-sized Loving Bear Puffy "replaces the need for physical presence" by replicating the male body and putting it with the head of an adorable bear. The product is being marketed at £135.
Bulgarian model Ina Marholeva is the creative designer behind Puffy and her friend Tonia Berdankova is the product/creative manager.
The pair say: "We women are often left alone for various reasons. Sometimes it's a personal choice, bad luck or fate, but we all need someone's presence or a hug, especially at night before falling asleep. That's why Puffy is made with a human shape and size."
The duo also explained that the bear "doesn't grumble or get angry" and can be enjoyed by other members of the family.
They said: "Kids love cuddling him, even pets seek him out to snuggle up to him while you're at work and no one' s home."