Victoria Song has been appointed global brand ambassador for Jimmy Choo.
Victoria Song is a new Jimmy Choo ambassador
The former f(x) member first worked with the firm as brand ambassador for the Asia Pacific region in 2018 and a year later, teamed up with their creative director Sandra Choi for a series of limited-edition bags, so she's delighted to be expanding the partnership.
She said: “I am excited and honoured to return to the Jimmy Choo family embarking on a new chapter as global brand ambassador. I admire the joy, glamour and craftsmanship of the brand.
"I always feel confident and empowered when I am wearing Jimmy Choo."
As part of her new global role, the 37-year-old singer will serve as the face of the I Want Choo fragrance line, which first debuted in January 2021.
Sandra said: "Victoria has been a friend of the brand for many years. We have always admired her talent, energy and style and are thrilled to welcome her as our global brand ambassador and face of our A Want Choo fragrance portfolio."
The brand's fragrance arm is operated under a licensing agreement with Interparfums, with the latter company previously admitting the I Want Choo collection "did extremely well" for them.
Chairman and Chief Executive Officer Phillippe Benacin previously told WWD: “I Want Choo [Eau de Parfum] did extremely well for us. This one [I Want Choo Forever, a flanker] is slightly different — it’s darker."
As well as her music career, Victoria has also starred in various successful drama series and reality TV shows, helping her gain mainstream popularity.
She is also a house ambassador for Louis Vuitton in China and has collaborated with brands including Moncler, Cartier and Evisu.