Heathrow Airport is giving aspiring models a chance to land a career in the fashion world.
Heathrow and The Milk Collective join forces for fashion project
As part of London Fashion Week, one of the city's major airports has joined forces with inclusive modeling agency The Milk Collective to find fresh faces looking to break into the industry.
A new fashion runway has been opened at Terminal 5 Arrivals this week, with scouts from the agency looking out for people of any age with their own unique personality and sense of style.
Passengers joined in, strutting their stuff on the catwalk in everything from leggings and neck pillows to vintage dresses and casualwear.
The scouts will be back at Terminal 5 on Friday, September 13 to kick off London Fashion Week.
Those who are successfully scouted have a chance of landing an exclusive contract for the agency which would keep them on their books for at least a year.
The iniative takes inspiration from the likes of Kate Moss being spotted at New York's JFK airport aged 14, kickstarting her career as one of the world's most iconic supermodels.
Anna Shillinglaw, Founder and Managing Director at The MiLK Collective: “You can find a huge mix of people at airports, and so many who would be brilliant models.
"I’ve personally scouted passengers waiting for a flight or checking in a bag on recent trips abroad. Airport fashion is also a very unique thing.
"Every time I’m at the airport I’ll see a mix of wonderful outfits that people choose to travel in, and it’s those individual looks and personalities that we’ll will be looking out for as passengers take to the Heathrow runway.
"We’re expecting to see thousands of people in total and I can’t wait to see who eventually makes it onto our books.”
Meanwhile, the airport's retail director Fraser Brown spoke of the team's excitement over the unique arrangement.
He said: “London Fashion Week is one of the UK’s most iconic cultural events, and industry leaders, designers, and models will soon be passing through our doors to attend.
"But the impact of the UK fashion industry goes far beyond just one week or one city. It’s a powerhouse for the British economy, driving billions in value and sharing the work of creatives from all over Britain with the world – and we’re proud that Heathrow plays a unique role within this sector.
“We’re excited to partner with The MiLK Collective to give aspiring models a chance to ‘take off’ right here at the airport.
"And for passengers looking to get into the Fashion Week spirit, there’s no better place to shop. From Burberry to Reiss, we’ve got the brands that make Heathrow the ultimate pre-runway shopping destination.”