Holly Willoughby
Every woman is entitled to her secrets. And many of them are hung up in her wardrobe, delved into the wardrobes of 3,000 UK women to support a promotion giving away £1000* each day over 8 weeks for women to revamp their wardrobes.
Wardrobe Facts
- 48% of women have started a new trend, the “shoedrobe” a wardrobe space set aside purely for their growing shoe collections
- While most women have 1 wardrobe, 16% own 3 to 4 wardrobes to house their clothing purchases
- Over 35% of those surveyed women have hidden new purchases from their partners only to reveal them at a much later date with the wording “this old thing? Had it for ages”
- Although 28% of women’s wardrobes consist predominantly of smart work clothing, behind closed doors in their spare time, 16% of those surveyed don their favourite item of clothing, their dressing gown!
- 17% of women surveyed admitted they would not own up to having items such as zip up fleece tops, tummy control pants and oversized promotional T-shirts despite these items having a fond place in their wardrobes.
- 24% of women coveted Cheryl Coles’ wardrobe, beating those of Dannii Minogue (14%) and Holly Willoughby (13.9%)
- A thrifty 75% of women would buy many small items, rather than splurging the cash all in 1 go if they won £1,000
Zoe Lunn, Brand Manager said “Most of us have a love/hate relationship with our wardrobes. Sometimes our clothing collection seems bursting with possibilities, other days the familiar phrase of “I have nothing to wear!” exasperates and infuriates, particularly at this time of year. We want to treat women and give them the chance to revamp their wardrobe through our ‘Win A £1,000* shopping spree every day’ competition”.
Tagged in Cheryl Cole