David Beckham has been signed as the new face (and body) of Giorgio Armani in their US ad campaign.
The LA Galaxy footballer has been working with the label in Europe for many years but niw he's helping them to launch a new underwear line in the US in February.
Some tabloids reported last week that 'Brand Beckham' had lost £11.1 million in endorsement deals in the last year but now it seems his move to America has paid off as he is considered the ideal person to help Armani make the trans-atlantic leap.
David was photographed by Mert Alas and Marcus Piggott in LA last week for the ad campaign, which is due out in the January.
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