Now, usually we do the catwalk to high-street trends, but since we heard that Agyness Deyn is to be the new face of Uniqlo, we thought we'd make an exception just this one time, and look at her transition instead.
Aggy is famous for being a catwalk model and style icon, who has literally come from no-where over the past two years and made a name for herself.
The fashion world can't seem to get enough of her and neither can we; whatever she does makes her newsworthy, so we think this is a very smart choice for Uniqlo this summer.
Their sports range is fresh, innovative and different- just like Agyness herself, but does she have pulling power on the high-street?
She's more used to strutting her stuff for Anna Sui and Henry Holland, and appearing in lucrative, high-profile campaigns for likes of Jean Paul Gaultier and Burberry.
So will she appeal to the right market? Well, yes to put it bluntly. In the shots we've seen of her in that bright pink tracksuit and matching knee socks, she sums up the brand perfectly.
What's more she looks comfy in the clothes, which will no doubt inspire others to invest in some of Uniqlo's key pieces this summer.
It also probably helps that they've hired a bit of man candy to model with Agyness on the ads, as Gabriel Aubry is extremely hot for the season ahead, and he just so happens to be Halle Berry's boyfriend too.
Overall we think she's got the pulling power to make this a very successful high-street campaign, although we're not sure we could pull off some of the colour combinations she's been pictured modelling recently!
FemaleFirst- Laura Terry
Tagged in Agyness Deyn