Harry Judd and Abby Clancy will lead the search for a new male model on 'This Morning'.
The McFly singer and the underwear model will lead a segment called 'The Complete Package' which will mount a search for a new hunk.
The ITV show had great results with a similar competition run before, as male supermodel David Gandy was discovered on the show in 2001, when he was still a university student. David has since gone on to front worldwide billboard campaigns and star in commercials around the world for brands such as Dolce & Gabbana and Hugo Boss.
Hopefuls will go through auditions and challenges aired on 'This Morning' in September before a live final on October 10.
The winner will sign a contract for a modelling campaign with Hom underwear as well as an agency contract with Unsigned management for two years and £2,000 in prize money as well as a years' supply of Hom underwear.
Harry said: "I'm working with a great team of judges and its going to be a really exciting and potentially life changing experience for someone.
"Effectively we are looking for the next David Gandy! Am I doing this because I am the perfect package? Ha, not quite - I don't even qualify to enter the competition because you have to be between 5'11 and 6'3."
Abby will assist in judging each round along with Cesar Perin the head scout at Unsigned Management, and Regine Weimar, general manager of HOM.
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