Anna Scholz creates beautiful, stylish plus size designs
You participated in the first ever British Plus Size Fashion Week, how was that?
I loved the networking at British Plus Size Fashion Week and enjoyed the panel discussion. It was great to see so many people come together and make the event a success. However the show was a little bit of a let down, as the organisation was rather poor, but should they get a proper producer for next time I am happy to be involved again.
How successful do you think the week was in promoting plus size fashion?
I think the event got fantastic coverage in the media ( we even made it onto BBC News) and brought a lot more awareness to the voice of plus size women and our industry. It was another step in the right direction.
Do you think there needs to be more focus on plus size?
Plus size customers are a big percentage of the fashion industry and have been neglected for too many years. The plus offer in the industry is better than ever.
For me it is all about inclusiveness and diversity of beauty.
Where do you find inspiration from for your collections?
Everywhere! To be honest I collect ideas all the time. I have little sketchbooks, take pictures, create boards on pinterest etc.
I love people watching, travelling and especially trawling through flea markets and antique shops.
Which are your favourite trends for the Spring/Summer season?
I love a bit of neon! Accessories, accents in prints or whole garments.
Also adore the printed trouser suit.
Just wish the temperatures this summer would make it easier to get the sandals out again!
What are your fashion tips for dressing for summer?
Be daring, be bold. Experiment with colour and print. Summer should make you want to have fun with clothes. Wear ‘comfort’ shorts under dresses and skirts to avoid uncomfortable rubbing, enjoy maxis with flat shoes.
And wear pretty underwear so you don’t mind showing off a colourful bra strap under a strappy dress. If you don’t want to show your arms , add a shrug, but really if it is hot, just go with it.
How about swimwear – which is the most flattering pieces for plus size?
I personally love Tankinis the most. As I am very tall most swimsuits are too short for me and I always feel tankinis give you a much better breast uplift.
So get something supportive, and buy the bottoms one size smaller to hold you in and give you more support.
I also love halter necks for great cleavage, just not that great for tanning.
You’ve gained incredible success from your fashion brand – but what other developments would you like to make? Where can you see the brand in five years?
We have launched our footwear range with Simply Be and I am very excited about launching our lingerie collection with Simply Be for spring summer 14.
I am always excited about new product ranges and would love to add more licensed products, as in handbags and sunglasses and maybe jewellery.
In the meantime we are improving our online shop and website to give curvy women the best online shopping experience possible.
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