Kelly Rohrbach is the new face of Lipsy London's swimwear collection.
Kelly Rohrbach (c) Instagram
The 27-year-old model and actress has teamed up with the long-standing British fashion house for and is set to star in their Spring/Summer 2017 campaign, which will see her don skimpy two piece bikini sets, as well as bathing suits, and beach cover ups.
And the blonde beauty - who plays the role of C. J. Parker in the upcoming film 'Baywatch' - has taken to social media to announce the news and thank Lipsy London for selecting her to front the commercial.
The American star shared a picture of herself sporting a baby blue floral embroidered triangle bikini as she sat in the sand looking out to sea.
She captioned the Instagram post: " @lipsylondon thanks for a perfect beach day! More to come! #lipsylondon (sic)."
Lipsy London has teased the line will feature figure-enhancing garments made from a variety of fabrics from an extensive colour palette.
And the clothing company are delighted to have nabbed the Californian beauty and "love" working with the star.
Lipsy London have shared the same image as Kelly from the campaign on their photo-sharing site, which read: "It's official! @kellyrohrbach will be the new face of our SS17 holiday shop! Stay tuned for more to come soon! #LipsylovesKelly (sic)."
And Kelly has admitted she prefers to have a healthy lifestyle, which sees her workout regularly to maintain her super slender frame, instead of wild nights out on the town.
Speaking previously about her lifestyle, she said: "I'm not really a party girl. I don't really like partying. I like to have fun but I don't really like to 'party' party...
"I'm a grandma - a fun grandma, but a grandma.
"I've become the quintessential LA person, to an embarrassingly clichéd level.
"I'm like, 'Let's go for a hike and get a green juice'. That's like a perfect Saturday to me. I hate being that cliché but, damn, it's also really nice."