Beyoncé Knowles says public parks inspired her athleisure range.
Beyoncé Knowles wearing Ivy Park
The 34-year-old singer unveiled her debut Spring/Summer 2016 sportswear collection Ivy Park with Topshop mogul Sir Philip Green on Thursday (31.03.16) and has admitted that the collaboration was inspired by the "commonality" of public green spaces.
Speaking to Elle magazine about her active wear line, Beyoncé - who named the collection after her four-year-old daughter Blue Ivy, her child with Jay Z - revealed: "It's really the essence: to celebrate every woman and the body she's in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves.
"For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them."
The former Destiny's Child vocalist's brand boasts 200 active wear pieces; from clothing and footwear to accessories, including leggings, crop tops, sweatshirts and jackets, designed to suit her need for an athletic brand to complement her curvaceous physique.
Speaking previously about Ivy Park, she said: "When I'm working and rehearsing I live in my work out clothes but I didn't feel there was an athletic brand that spoke to me.
"My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance."
However, Beyoncé has admitted that the authority involved in her 50/50 partnership with 64-year-old Arcadia group boss Green is both exciting and overwhelming.
She said: "It's exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing."
Ivy Park will be available in high street stores Topshop, and JD Sports, as well as luxury retailers Selfridges and Net-A Porter from April 14, although it is available to browse online, where Beyoncé can be seen in the campaign draped along gymnastic hoops and flaunting a curvaceous body in the labels swimming costume.