Alice Temperley is relaunching her website which will now include a blog called the Temperley Times.
The British fashion designer is hoping to keep customers engaged with access to news, behind-the-scenes action from shoots, and contributions from high-profile friends of the brand on the new blog section.
She told Vogue magazine: "E-commerce has changed the way women shop. We wanted to create a site that delivers everything in a truly Temperley environment in an engaging and stimulating way."
The label has seen internet sales increase by 200 per cent in the past year, so the relaunch will also see a Temperley Timeline added to the website to document the brand's achievements over the last 12 years.
They are also planning to offer customers the opportunity to pre-order looks from the catwalk for their spring/summer 2014 collection.
Alice explained: "Our customers want access to the newest collections in the quickest amount of time, so offering the chance to shop directly from the catwalk is just another way that we can offer something special to our customers."
Alice Temperley's international presence is growing and the company is now hoping to expand to Australia.
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