Rihanna
Rihanna has been unveiled as the new spokesmodel for Gucci's new campaign for The United Nations Children's Fund (UNICEF).
The Umbrella hitmaker will front the Italian designer's Tattoo Heart range of products. A quarter of all profits made from the line will be donated to the children's charity.
Explaining why they chose the singer, Gucci creative director Frida Giannini said her "strong personality" was a good fit for the cause, because "a musician and a beautiful woman was the perfect icon for this campaign".
It cements a crazy few years for Rihanna who has become a global star in such a short space of time, and at such a young age.
Rihanna also teamed up with Timbaland and Good Charlotte in February of this year to promote "Fashion against AIDS"