The Kardashians are famed for their reality TV show but it would seem that Mum-of-the-Bride Kris Jenner has other things on her mind at the moment.
With daughter Kim Kardashian only weeks days away from marrying her basketball hunk Kris Humprey's her mum is busy promoting her new fashion line for QVC.
The cut-price fashion collection is a far cry away from the high end fashion we are used to seeing the family splurge on and it's nice to see that Kris Jenner is interested in designing the range.
In an interview, she says that the range is based on her favourite fashion staples, including leggings, blazers, floating tops and white shirts.
She added to WWD: "I've wanted to dfo a collection my entire life. I love the pieces that I wear, and they're very successful for me, for my lifestyle.
"I spent the first half of my life being a mom, having six kids and so now I like to look good, and I've learned a lot from my 50-some-odd years of trial and error."
The piece will go on sale for the TV and online retailer QVC next month and features plenty of prints, patterns and plain, slimming black pieces that flatter the more mature body image.
Prices start from $35 for a T shirt up for $140 for a coat or dress, so it is nice to see that affordable fashion has been another key aspect of the line for the 'momager' to her growing brood.
This is not the first time that Kris has teamed up with the shopping channel. She and her husband Bruce brought out some exercise equipment in the 90s and their daughters Kim, Khloe and Kourtney launched their line K-Dash earlier in the year.
Though we don't doubt the 'kollection' will be popular, something tells us we won't be seeing many of the designs at the upcoming Kardashian nuptials.
FemaleFirst Jenna Fordie
twitter: @Jenna_FAM
Tagged in Kris Jenner