Danielle Lloyd
Danielle Lloyd modelled the latest bras for Ultimo yesterday, but thankfully refrained from showing too much.
The glamour model was on hand to help unveil a new shop inside Debenhams in Merry Mill, West Midlands for the underwear giant.
She seemed pretty pleased with how the bra made her look too, keeping it on all afternoon while she signed autographs for adoring (male) fans.
Pictures of the former Celebrity Big Brother housemate bearing all for her new calendar, have been doing the rounds recently, but thankfully she kept most of it hidden for the shop opening yesterday.
Danielle kept it simple in a purple and black spotted bra, elegant pencil skirt and glossy hair- a look which looked great on her, but we're not sure we'll be trying it just yet!