Amber Le Bon has reportedly signed up to become the new face of River Island.
The daughter of Simon and Yasmin Le Bon has been snapped up by the savvy high-street store to front their new spring/summer '09 campaign.
18-year-old Amber has also signed to Models1, who also look after her stunning mum, in addition to other big names such as Agyness Deyn and Twiggy.
Her stint as a model may be short and sweet however, as Amber also plans to go to university, much to her parents delight, reports Grazia.
Apparently Amber was chosen for her down to earth personality and her "real girl" looks, which will undoubtedly serve the high-street favourite well in these tough financial times.