Women start to worry about the ageing process at the tender age of 24, a shocking new survey has revealed.
The poll was commissioned to track women's attitudes to ageing, and shows that we start to fret about wrinkles as soon as we hit our twenties.
For example, the average woman starts to purchase anti-ageing products at just 21, despite the survey revealing that the majority of women do not start to notice wrinkles until they are 28.
However, many admit that their lifestyle could be to blame when it comes to ageing. The survey shows that 42 per cent of those surveyed were worried that their heavy drinking and smoking would speed up their chances of getting wrinkles, and 57 per cent said the stress of life and work was making them looking older.
When it comes to the areas we are most concerned of getting wrinkles, the eye area won hands down, with 76 per cent of those surveyed saying that it was the area they were most concerned about. Other troublesome spots included the forehead, mouth and cleavage.
Dean Nathanson, Managing Director at CACI Microlift, who conducted the research, comments: "We really wanted to try and pinpoint the age when women start to worry about ageing, and although it may seem shocking that young women are concerned about wrinkles, it hasn't come as a huge surprise to us.
"From analysing the trends of people purchasing CACI Microlifts, we have seen younger women starting to buy the technology, to try and take control of the ageing process and mitigate its effects.The good news is that younger women are not taking drastic measures of having surgery or using botox, and are instead using non-surgical options."