Will Ferrell has created his own range of suncream products for charity.
While the likes of Paris Hilton and Jessica Simpson tackle the lucrative clothing market, the comedian has decided to branch out into relatively untapped sunscreen industry.
According to People, Will has taken the angle of 'sex sells' for his new product line, and posed for a series of glamour shots to promote the SF30 lotions.
Available in Sun Stroke, Sexy Hot Tan and Forbidden Fruit, 100% of the proceeds are set to benefit Cancer for College’s College Willpowered Scholarship Fund, which grants college scholarships to cancer survivors and amputees.
Speaking about why he got involved in the project, Will told People: "I’ve always dreamed of owning a lotion company. And I’ve always hated cancer."
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