Kirsten O'Brien
New research by Elastoplast® has revealed that many parents don’t have essential first aid knowledge - especially for major incidents such as head injuries, broken bones or choking (75% of parents do not know how to deal with a choking child).
But even when it comes to the basics, like covering a minor wound with a plaster, 70% of parents aren’t following the correct procedures - leaving cuts open to dirt and infection.
In response to these findings, Elastoplast has teamed up with leading child psychologist Dr Mandy Bryon from Great Ormond Street Hospital and first aid experts St John Ambulance to launch ‘Kid Escapades’ a campaign which encourages parents to get clued-up on basic and life-saving first aid, and teach their children crucial life skills.
They have also produced 3 short first aid videos available from www.elastoplast.co.uk - featuring children’s TV presenter Kirsten O’Brien which you can download to you pc or mobile phone. This particular video covers ’cuts and burns’
All sources refer to research commissioned by One Poll, May 2010. 1500 respondents were parents of children aged 6-12, and 1103 respondents were children aged 6-12.