When Love Flue In
To which I am referring to the title of a book. Although, the same could apply to character names, but that is a post for another day.
I have a love hate relationship with titles, and I think most authors would agree. Some come to you as an extension of the story, while others need to be dragged kicking and screaming into the world. Once in a while a manuscript remains obstinately nameless right up until the moment of submission. One of my beta readers had the honour of naming my last short story since my mind blanked every time I tried to come up with something. A cracking title it was too. Simple, perfect, and blatantly obvious with hindsight.
For one of my novels my publisher had turned down my initial title because they already published a book with a similar name and they didn’t want confusion amongst their readers, especially since my book was a low sex content gay romance and the other was explicit het erotica. I doubt anyone receiving the incorrect book would have been impressed. So, I carried out a poll of possible titles with my readers and then submitted my favourites in order of preference to my publisher. Of course, they chose my least favourite of the five.
That story brings up an interesting point, whilst you might think you’ve picked the perfect title for your book, your publisher will likely have other ideas. Here are just a couple of reasons I’ve been given as to why I need to come up with another title.
Too similar to other books they sell.
Certain words are overused. Keep them out of your title.
Needs to focus more on the romance aspect of the story.
Ultimately the publisher has the final say, so even if you feel that the title is perfect, don’t get too attached. Be prepared to lose it.
Is the title really that important? I’d say yes. I’ve overlooked books because the title didn’t appeal to me. Too frivolous. Too dry. Too flat. Once I’m reading I don’t give the title a second thought--I’ve never once finished a book and thought ‘Loved it, but that title had nothing to do with the story’. However the title’s importance in grabbing my attention in an ever increasing market can’t be overlooked. It only needs to hold my attention long enough for me to read the blurb at which point I can make a decision about whether I’m curious enough about the book to add it to my wishlist. In the e-book market the title is probably as important, if not more, than the cover. (In the ‘tree’ read market the visual nature of the cover makes this the more important of the two.)
‘When Love Flue In’ is one of those gems that an author relishes. The title appeared without conscious thought or cajoling the first moment Word asked me to save my document. It needed no polish. It didn’t suffer the indignity of being referred to as Christmas1 in my file for the first few months of its development. Nobody, from beta readers to editors, publishers to readers have ever cast doubt over the quality or validity of that title. It is a title that perfectly reflects the story, with just the right hint of what is to come and a nod to one of the main character’s profession.
I think it is a perfect marriage of title and story. I would say that. It’s like naming a child, when you get it right and the name fits you can’t imagine them being called anything else.
Sometimes it is a struggle. Sometimes I’ve heard it said that the title inspired the story. Sometimes, like this time, it is a flash of inspiration. My book Love Flue In, is available now.
How much thought do you give to the title when choosing a book to read?