A Pokémon Go fan has dyed his dog's fur to look like Pikachu.

Pokemon's Pikachu

Pokemon's Pikachu

A gaming lover has coloured the fur of his pet pooch canary yellow with black stripes and red circles on its face to resemble the pal of Ash Ketchum, which has sparked outrage among animal lovers.

A video of the dog has gone viral on social media sites including Twitter and Facebook, after being posted by Elihudi Justin Urassa alongside the caption: ''They made their dog look like Pikachu (sic).''

Although he later claimed he found the dress up ''quite sad''.