LEGO fans are now able to build their own mosaic portraits.
LEGO Mosaic Maker
Visitors to the new flagship store in London's Leicester Square can purchase 'Mosaic Maker' experiences, which allows them to enter a photo booth and in less than 10 minutes, receive personalised printed instructions and a kit of bricks needed to complete the LEGO portrait.
The world's largest LEGO store - which opened on Thursday (17.11.16) - also boasts a life-sized London Underground tube carriage, which is made up of 637, 903 bricks and took a staggering 3,399 hours to build, while there are also models of Big Ben, a postbox, a telephone box, Brickley the LEGO dragon and Lester, the outlet's own minifigure mascot.
John Goodwin, Executive Vice President and Chief Financial Officer of the LEGO Group said: ''We are excited to have finally opened the doors to the world's largest LEGO store here in London. We want to inspire and develop children through creative play experiences - and this store is all about that. Here, parents and children can explore the many different LEGO products while at the same time getting a truly immersive experience of the LEGO brand.''