Zoe Clifton is embracing the “very big challenge” of going vegan for a month.
Zoe Clifton is going vegan
The ‘Married at First Sight’ star was famously horrified when she learned her partner Jenna Robinson followed a plant-based diet, causing difficulties in their relationship, but the committed carnivore has pledged to stay meat-free during January and she can't believe how much she's changed.
Zoe – who is the official Ambassador for Asda’s new OMV! and Plant Based by Asda ranges – said: “This time last year, I’d never have contemplated dating a vegan as I had more love for meat. One year on not only am I in a relationship with a vegan, but I’m also going meat and dairy free.
“As my family and friends know, this is a very big challenge, but I’ve been assured that I won’t be able to taste the difference between plant-based alternatives.
“Jenna will be there to support me and stop me sneaking off for a cheeky fry-up.”
Jenna is “over the moon” with Zoe’s pledge but admitted she isn’t expecting it to be easy.
She said: “Whilst I never thought this day would come, I’m over the moon that Zoe is opening her mind to my way of life.
“I’m anticipating some ups and downs along the way, but I’m so looking forward to giving Zoe an insight into my lifestyle and proving her wrong about a plant-based diet being boring. Let the challenge begin!”
Over 80 new products are launching across the ranges this month and throughout January, customers who spend £5 on them can also earn £1 back in their cash pot in the Asda Rewards app.
Zoe’s progress can be followed on Instagram at @zoeclifton and @jennarobo, and on TikTok at @zoeclifton and @jennathegayvegan, where the pair will be posting regular updates.