Maya Jama is reportedly the new face of Rimmel London.
Maya Jama new face of Rimmel London
The 28-year-old TV presenter has been snapped up by the make-up brand to replace Kate Moss, 49, after wowing viewers as the new host of 'Love Island' and Rimmel are keen to capitalise on her success.
A source told The Sun newspaper: "Rimmel is one of the biggest brands in beauty with a very British core, so pinpointing Maya to be their figurehead shows she's very much the It Girl of the moment.
"They needed a big name to take over from Kate, who had already stepped back from the role.
"Rimmel believes Maya ticks that box — plus they hope she can also appeal to a younger and more diverse audience. A backlash is expected given Maya is nearly half Kate’s age, but the company are happy with their decision. It’s a dream come true for Maya."
This comes after Maya, 28, reportedly quit her role on BBC Three's 'Glow Up: Britain's Next Make-Up Star' following her success as the new host of Love Island.
An insider said: "Maya loved her time hosting Glow Up for the last two series but has decided now not to return for another run.
"It was a really difficult decision but she's going to be really busy doing two series of Love Island this year, and couldn't make it work.
"She's also gone down such a storm on 'Love Island' that demand for her has gone through the roof and her diary outside of filming the show is absolutely jam-packed.
"The BBC were gutted to lose her and are now on the hunt for her replacement."