Data Records continue to prove themselves as the dance label to be reckoned with as they introduce ‘Rise up’ by Yves Larock, the record sure to be crowned soundtrack to the summer of 2007. In the same vein as the massive hits from Funkstar Deluxe ‘Sun in Shining’ and Bob Sinclar’s ‘Love Generation’, one listen instantly stamps sunshine on the brain!Yves ‘Larock’ Cheminade first came to people’s attention last year after Bob Sinclar signed his record ’Zookey’ to his Africanism imprint. Yves’ music fitted perfectly into the reggae influenced French house sound of the label and after it was picked up in the UK by Defected, ‘Zookey’ became a massive underground anthem. On ‘Rise Up’, Yves has yet again expertly blended uplifting house and a reggae vocal, this time courtesy of Jaba, who took time out of his busy touring schedule with his band ‘Moonraisers’. With a hook big enough to land Moby Dick, expect Yves’ career to catapult to the next level when ‘Rise Up’ does some serious chart damage come July.
‘Rise Up’s’ massive hit potential was proven when it was added to the Kiss playlist before a release date was even set! It has been given a veritable hammering across their schedule, led in no small part by Steve Smart.
The show received so many calls and texts every time ‘Rise Up’ was played, that it was added straight onto the playlist due to the high demand.
In turn it has already reached # 5 in the Shazam Tag Chart! Radio 1 support has come in the form of Mr Pete Tong and on top of the UK’s numerous ILR shows and London’s pirate stations it’s soon going to be hard to escape hearing it over the airwaves!
The track peaked at No.2 in the Buzz Chart and No.4 in the Cool Cuts Chart, and is set for the higher echelons of the various Club Charts based on fantastic feedback from tastemaker and mains tream DJs alike.
As the holiday season begins and the White Island beckons, let ‘Rise Up’ carry you right through the Ibiza season to Carnival and beyond.
In the meantime, cover your living room floor with sand, grab a drink, pop this on your system and turn it up loud – summer is officially here!
Ris Up is released 30 July