A Countdown Bra: next big thing in lingerie?
A new bra has been created specifically for Japan's singles market.
The bizarre new creation is aimed at women whose biological clocks are ticking and want to get married, with the average age of a bride in Japan now being 28 or over.
It's also thought that the bonkers bra, which was invented by international lingerie firm, Triumph is a ploy to help stop Japan's falling marriage rate.
Triumph publicist Keiko Masuda told MSN: "First you decide your target time or deadline until marriage and the countdown clock will start.
"Once you find your life partner and get engaged, you have to insert the engagement ring into the slot and the clock stops and The Wedding March begins."
She added: "Japanese women are becoming more aggressive than men, working actively to make marriage happen, whereas in the past it was men who led women towards marriage. The roles have switched completely."
As if a time-ticking bra wasn't a crazy enough idea on its own, they've gone one step further and included holder for the family seal, and a pen to sign a pre nuptial agreement should both parties wish to do so, according to MSN.
We suppose it's an interesting idea, but we prefer a bit of normal underwear here at FemaleFirst!
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