Ashley Roberts is "really really anxious" for the launch of her debut shoe line Allyn.
Ashley Roberts in Allyn campaign
The 35-year-old singer has admitted she is apprehensive about unveiling the collection, which will launch on February 8, after having put all of her efforts into the creative process of her debut footwear range for "almost" 12 months.
Speaking exclusively to BANG Showbiz about the big unveil, the blonde beauty said: "I think what people don't realise in this industry is that you start it way ahead of time. I feel like it's been almost a year and now it's finally coming out.
"I'm really really anxious and really excited to have it happening now.
"Larizia is going to be stocking it in St. Johns Wood, so it'll be available there plus online at their store and Farfetch.com"
The former The Pussycat Dolls band member's Spring/Summer 2017 collection will feature a mixture of heels, boots and flat shoes, in a variety of prints and materials.
And the television personality - who co-hosted the popular show 'Saturday Night Takeaway' for three years alongside Anthony McPartlin and Declan Donnelly - has revealed she created Allyn to distinguish herself as a "designer/businesswoman" instead of a singer.
She explained: "I wanted to separate myself as a designer/businesswoman from what people have known me as, which is in [The Pussycat Dolls] or maybe on TV.
"I was sitting in London, in Notting Hill, in my flat saying to myself 'I love my life, it's amazing. But I want something that's mine.'"
Ashley has revealed her "main focus" is solely on her label, which she hopes will be a huge success.
She said: "My main focus is on the brand. I really really want to push Allyn and get it out there. That's my main main focus. So, that's the goal right now."
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