Hundreds of shoppers queued outside H&M stores from 6am to get their hands on Madonnas new collection.
The Queen of Pops new M for Madonna range is her second collection for the high street store.
The line features silk tunic dresses, trench coats, jackets and shirts. There is also a strong line of accessories which feature patent heels, clutch bags, skinny belts and sunglasses.
The most popular items were the sequinned mini dress, which retails at £99.99 and a leather trench coat for £149.99.
Several of the shoppers were stockpiling goods in the hope of selling on eBay for a today profit.
Some fashion observers have been disappointed with the quality of the fabrics used in the designs, despite the fact that the collection is priced about 25 % more than H&Ms regular lines.
Patricia Johnson
Tagged in Madonna