Lovable, the Italian lingerie range is now available in the UK
It’s time to be seduced by Italy’s number-one lingerie brand, Lovable this summer with its glamorous and sexy new range soon to the sold in the UK for the first time.
Hitting rails exclusively at selected John Lewis stores from August, the chic new range offers British women a taste of Italian style, contemporary design and quality at an affordable price.
Whether you’re looking for an iconic vintage look, a sexy balconette or feather light lingerie, there’s something in the range to speak to the Italian woman in you with these fabulously feminine new designs.
Celebrate your femininity with Vintage Couture
Be bang on trend with this vintage collection inspired by Italian icons such as Sofia Loren and Claudia Cardinale. The range provides great shape and comfort in sophisticated style.
Available in underwire (black and pink) and soft cup (black), the range features a combination of feminine lace with luxury satin. The structured cut and sewn shape of the bra perfectly supports the bust.
Boost your confidence with Power Lift
Look fabulous with the Power Lift balconette push-up bra which offers a sexy, rounded and lifted look without any padding. The clever, innovative construction of the cup, has a graded elastic fabric that is stronger at the bottom to lift and push up the breast without the need for extra padding.
Suitable for any occasion, the bra features multi-position straps and gorgeous, delicate lace detail. Power Lift is available in black, white and skin from August and in mink from October.
Feel as light as a feather with Ultralight
Available in black or skin and invisible under clothes with its flat and smooth finishing, Lovable’s extremely light t-shirt bra Ultralight, combines lightness with support. Described as a second skin, the Ultralight range features exclusive ‘Zerogrammi’ padding, exceptionally thin and breathable material.
For a little piece of Italian exclusivity, look no further than the Lovable seasonal fashion collections:
Be gorgeous in green with Lov Gloss
Available in underwire or push-up, LOV Gloss adds contemporary charm to your style.
Praise pretty patterns with Pied de Poule
Glamorous and beautifully feminine, this balconette bra offers pretty print and luxurious detailing.
Pay tribute to purple with Stylish Woman
Being both practical and beautiful, this purple underwired bra gives great support whilst adding a glamorous touch to your lingerie.
Look and feel sexy with Macrame’ Seduction
With a beautiful design, underwiring and push-up effect, this bra gives a luxurious, feminine feel and a smooth foundation for your perfect look.
The Lovable range is available from August this year at selected John Lewis stores and at www.johnlewis.com. See below for sizing guide, availability and stockist information.
Click here to buy the Lovable range from John Lewis