Hair To Die For: Latest Celebrity Hair Trends Cause Danger On The Roads

5 months ago 14th Jan 11:49

With almost 190,000 female motorists have had an accident or ‘near miss’ as a result of their hairstyle -

With so many women following the likes of Kate Moss and Tess Daly with the eye-skimming fringe, we are launching a story with Sheilas’ Wheels about the dangers of on-trend hairstyles when driving as they limit women’s peripheral vision. A large per cent of Britain’s female motorists are putting themselves and their passengers at risk all in the name of looking good.

Martyn Maxey, hairdresser to Sophie Dahl, Elle McPhearson, Naomi Campbell and Cat Deely, has provided comment on how to drive safely while still looking glamorous!

As the celebrity trend for long, eye-skimming fringes rages on, Britain’s female motorists are putting themselves and their passengers at risk. Almost 190,0001 admit that they have had an accident, ‘near miss’ or made a sudden manoeuvre as a result of their vision being limited by their hair whilst driving.

The research conducted by female-friendly car insurer, Sheilas’ Wheels, reveals that a massive 67 per cent of women currently have a hairstyle that can fall in their eyes whilst driving. However, despite this risk, only a fifth of women (21 per cent) always secure their hair off their face before getting behind the wheel. Indeed, more than 9 million female motorists say that they never secure their hair back before driving.

The most common reasons cited by women for not securing hair back in the car include: not believing it necessary (33 per cent), not remembering to bring a hair tie (8 per cent) and not wanting to ruin an existing hairstyle (8 per cent).

Considering more than half of women (53 per cent) prioritise style over practicality when it comes to hairstyles, and more than 9 and a half million female drivers admit to giving no thought to how their peripheral vision might be affected when sitting in the hairdresser’s chair, this is an issue that women should be taking more seriously.

As well as obstructing female motorists’ sight, the latest hair trends are also distracting women’s attention in the car - 57 per cent of women confess to taking their hands off the wheel to rearrange their hair or push it off their face, leaving them temporarily out of control of their car.

Women in Northern Ireland are the most trend-conscious, with a massive 80 per cent admitting to changing their hair to follow their latest celebrity or style icon. In contrast, female motorists in the North East are the least fashion-following, with over half (55 per cent) saying that celebrity hair trends never influence their hair style. Female motorists in the South West are the safest drivers - 53 per cent of drivers in this region rate their hair style as ‘totally practical’.

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