80% of women fear Same Dress Syndrome
Despite the Christmas cheer, it would seem that increasing numbers of women fear spotting the same dress on another lady when they're out on the town.
Almost 80% of ladies admit 'same dress syndrome' is one of their biggest fears at this time of year, with some even going to great lengths to sabotage the offenders outfit!
New research from TK Maxx, the designer brands-for-less retailer, reveals that one in four women have been the victim of 'same dress syndrome,' (SDS).
Despite 18% of us resorting to drastic measures to ruin the other ladies dress or ensemble, 16% found a creative way to adapt their outfit with anything to hands to avoid the potential embarrassment.
Helen Gunter, TK Maxx spokesperson, said: "People want to feel special in what they are wearing, especially over the festive party season.
"Our research shows that many people are sticking to a £50 party wardrobe budget this year, so to reduce the risk of SDS and make sure your money works hard for you, start by shopping early to give yourself time to discover those special one-off finds that work for you."
When asked about their SDS moment, 41% said that they had managed a polite smile int he face of adversity and 39% taking the high road, walking up to their twin to say hello.
The latter believed to be the way to act if you're sure you're rocking this dress the best, think the Miley Cyrus and Kim Cattrall cringe moment in Sex and the City 2!
"Don’t forget that accessories are also a great way to update items in your wardrobe as well as transform a new outfit into something unique that will make you feel fabulous. Statement pieces like earrings, necklaces, belts, jackets, bags and killer heels ensure you will stand out for all the right reasons, even if SDS strikes!" Helen Gunter added.
And if you're lacking inspiration for getting your party looks started this year TK Maxx has teamed up with fashion editor of Grazia magazine, Melanie Rickey, to highlight this season's key party trend:
Trend #1: Glam Rock – think tuxedo jacket, sexy top and a mini skirt or shorts to embrace your inner bad girl
Trend #2: Studio 54 – dress like a disco diva by wearing a jumpsuit, coloured faux fur jacket along with voluminous hair
Trend #3: Breakfast at Tiffany's – create a classic look by wearing a black cocktail dress and a round collar sixties-style jacket
Trend #4: Downton Abbey – take a trip to the jazz age by wearing velvet gloves, an embellished lace cape and a drop-waist dress
Trend #5: Gossip Girl - wear a short, sexy, statement dress and the sassiest heels to create this New York look
Trend #6: Hollywood Starlet – look glamorous by wearing a show-stopping full-length dress. Add timeless black accessories and dramatic costume jewellery to exude real star quality
Which one will you be rocking around the Christmas tree?
FemaleFirst Jenna Fordie twitter: @Jenna_FAM
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