Snoop Dogg

Snoop Dogg

Snoop Dogg has announced he is launching a new fashion line.

The rapper has been working on a streetwear label which is plans to launch later this week at the Magic fashion in Las Vegas.

The Rich & Infamous line is aimed at men between 18 and 35 and was developed in conjunction with brand manager the Robert Thorne Co, Variety reported Monday.

Snoop plans on some heavy promotion for his new project by using his reality TV show and CD packaging to draw attention to the brand.

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