P Diddy has been bigging up his fashion label saying that he has done wonders for men's sex lives.

The rapper/fashion designer has described his label as working just as well as a certain little blue pill, according to hollyscoop.

"Sean Jean is fashion Viagra," he said, "I've had 40 year-old men tell me tha tonce they started wearing Sean Jean, everything changed for them, including their sex life."

Now that some pretty impressive suit!

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