JK For Hugo Collection

30-10-2006 16:40

Jamiroquai lead singer Jay Kay said he had no pretensions to being the ‘ next Tom Ford’ or Hedi Slimane’ when he designed his new collection.

Instead, his ‘JK for Hugo’ twenty piece capsule collection, is focused on what he thought would suit him.

The new Hugo line is a younger more hip range from the main Hugo Boss line and the singer was fully involved with the entire process.

He told the Times:” I’ve always liked the idea of designing clothes. But I didn’t want to do it unless I could really get involved.

What’s great about working with HUGO is the way you can suggest something, just to try it out, then this piece of clothing comes back.”

Jay Kay also used his love of retro fashion to influence his designs. He added:” I love vintage. So I brought a load of stuff in for inspiration – including a really lovely Hugo jacket from a few years ago, which they didn’t recognise.”