Henry Holland, Giles Deacon and Cassette Playa have joined forces to create a capsule collection to celebrate the launch of a new computer game.
The range of accesories, pouches and virtual enhancements have been designed by 4 of the UK hottest young design talent to mark the release of My Sims on Nintendo DS and Wii.
The limited edition designs will be sold to raise money for Great Ormond Street hospital and include a protective DS pouch, decorative stickers and a contoller holder.
Giles Deacon created an Eek Wii-mote/Bag talisman based on Giles signature avatar Eek and will come with special My Sims elements designed to stimulate the mind or just act as good luck.
Cassette Playa puts a unique twist on the MySims world with a series of vinyl and foil artworks rooted in customisation to give a fashionable edge to a DS or even just your phone, laptop, nails or notebook.
House of Holland's contribution is a DS pouch/pocket tee which bears the cult signature of Henry Hollands irreverent take on life with the slogan Life Begins With MySims.
Tatty Divine create the My Sims Sushi Bag designed to carry your Wii mote on the go. Divines exclusive bag takes design inspiration from MySims sushi chef, and features hundreds of glittering Swarovski crystals.
The strictly limited edition designs are available from 8th October on the Sims website.
Caz Moss- Female First